Jovens Empreendedores Participam de Curso de Comunicação Escrita
18 de outubro de 2013 por Adriane Gama
O Projeto Con
exão Amazônia em parceria com a Universidade Federal do Oeste do Pará – UFOPA, realiza a partir de hoje pela manhã, o curso de Comunicação Escrita Eficaz: Sistematização da Expressão do Pensamento, facilitada pelo professor Roberto Paiva1 para os jovens empreendedores do Tapajós, no auditório do Projeto Saúde e Alegria.
A finalidade deste curso é incentivar os participantes a desenvolver habilidade na leitura, escrita e produção de textos, contribuindo com as ideias de cada empreendedor social, na elaboração de seus projetos, planos de negócio e currículo. Este curso terá a duração de 40h e acontecerá somente pela manhã, de 8 às 12h, de 18 a 29 de outubro.
Ementa
Leitura, texto e gênero textual; leitura: concepção e metodologia. Produção de texto: coesão e coerência, simetria. Análise linguístico-textual e reescritura. Comunicação Organizacional e Empresarial, enfocando o Empreendedorismo: consequência do desemprego. O processo empreendedor; Inovação; diferenças e similaridades entre o administrador e o empreendedor. Oportunidade e ideias: fontes, avaliação, roteiro de oportunidades. Internet: modelo de negócios na Web; tendências. O Plano de Negócios.
Objetivos
Levar o aluno a:
1. refletir sobre os mecanismos discursivos que constituem o texto escrito;
2. desenvolver habilidade na leitura e produção de textos;
3. reconhecer a linguagem das oportunidades;
4. refletir sobre a diferença entre o empreendedor e o empresário;
5. escrever textos claros, objetivos, concisos;
6. elaborar um Plano de Negócios.
Conteúdo Programático
1. Noção de texto
2. Leitura: concepção e estratégias
3.Textualidade: coesão e coerência
4. Simetria de construção
5. Produção de textos: planejamento, exposição e avaliação
6. Identificar Oportunidades
7. Metodologia de Escrita Científica
8. Noções de Semiótica;
9. Atividades Práticas de Escrita
Referências
DORNELAS, José Carlos de Assis.Transformando ideias em negocios. Rio de Janeiro: Elsevier, 2005.
SAVIOLI, F. P.; FIORIN, J. L. Para entender o texto: leitura e redação. São Paulo: Ática, 2003.
VIANA, Antonio Carlos (coord.). Roteiro de Redação: lendo e argumentando. São Paulo, Scipione, 1998.
SOUZA, Luiz Marques de. Compreensão e produção de textos. 15ª ed., Petrópolis, RJ, Vozes, 2011.
1Professor Adjunto da Universidade Federal do Oeste do Pará (CFI/PROCCE), Doutor em Comunicação e Semiótica pela PUC-SP, graduado em Letras e Artes (UFPa) e Administração de Empresas (Unama), especialista em Informática aplicada à Educação (PUC-MG) e Marketing (Unama). http://lattes.cnpq.br/8407599730268736
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